Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows advertisers to display their ads on Google’s search engine results pages (SERPs), as well as on Google’s partner websites and applications. Google Ads is a pay-per-click (PPC) advertising system, which means that advertisers only pay when users click on their ads.
Google Ads offers a wide range of advertising options, including text ads, display ads, video ads, shopping ads, and app ads. Advertisers can target their ads to specific audiences based on factors such as demographics, interests, location, and search queries. They can also set a budget for their campaigns and track their ad performance in real-time using Google Ads’ analytics tools.
To create a Google Ads campaign, advertisers must first create an account and select their advertising goals. Google Ads offers a variety of campaign types to choose from, including search campaigns, display campaigns, shopping campaigns, video campaigns, and app campaigns.
Search campaigns are the most common type of Google Ads campaign. They allow advertisers to display text ads to users who are actively searching for specific keywords on Google. Advertisers can choose their keywords and write ad copy that will appear in the search results when users search for those keywords.
Display campaigns, on the other hand, allow advertisers to display banner ads, image ads, and other types of visual ads on Google’s partner websites and applications. These ads are not shown to users who are actively searching for specific keywords, but instead are displayed to users who are browsing the web or using mobile apps.
Shopping campaigns are designed specifically for e-commerce businesses. They allow advertisers to display their products in Google’s shopping results when users search for specific keywords related to those products.
Video campaigns allow advertisers to display video ads on YouTube and other video-sharing websites. These ads can be targeted to specific audiences based on demographics, interests, and search queries.
App campaigns are designed for mobile app developers who want to promote their apps to users on Google’s network. Advertisers can create ads that appear in Google Play Store search results, on YouTube, and in other Google properties.
Once a campaign type is selected, advertisers can create ad groups and select their target audience. Ad groups are collections of ads that are grouped together based on a common theme or target audience. Advertisers can select their target audience based on factors such as age, gender, location, language, and interests.
To create an ad, advertisers must first select the ad format they want to use. Google Ads offers a variety of ad formats, including text ads, image ads, video ads, and app install ads. Advertisers can then write their ad copy and select their target keywords.
Once an ad is created, it must be reviewed and approved by Google before it can be displayed. Ads that violate Google’s advertising policies will be disapproved.
Google Ads also offers a variety of tools to help advertisers track their ad performance and optimize their campaigns. Advertisers can view their ad metrics, such as clicks, impressions, and conversions, in real-time using Google Ads’ analytics tools. They can also use A/B testing to test different ad copy and targeting strategies to improve their campaign performance over time.
In conclusion, Google Ads is a powerful advertising platform that allows advertisers to reach a wide audience across the web. With a variety of ad formats and targeting options, advertisers can create effective campaigns that drive traffic, generate leads, and increase sales. Google Ads’ analytics tools and optimisation features make it easy to track and improve campaign performance, making it an essential tool for businesses of all sizes.